Assemble your best footage. Objectively identify the standout images and sequences. Solicit the advice of a trusted friend who can help you locate the highlights. Include a diverse range of footage, including close-ups, wide shots, tracking and static shots.
Shoot additional footage. If you find an overemphasis on one type of footage, shoot some simple shots to add variety to your reel. Shoot outdoor footage if you have primarily worked on interiors. Gather tripod shots if you have typically shot handheld.
Add audio first. Typically, cinematographers use a short, engaging piece of music. Consider your audience when making this choice and avoid merely choosing your favorite song. Complement with music so that it does not call attention to itself and detract from your real. Ideally, use music without vocals.
Cut the reel to the music, paying attention to rhythm and pace. Ask an editor to handle precise cutting.
Include edited sequences as well as stand-alone shots. Directors are interested in how your shots fit together, as well as how they look individually.
Trim it down. Avoid creating a reel that drags. A stunning 90-second reel trumps a merely good five minutes.
Burn the reel to a DVD and upload to online video sites, such as Vimeo and YouTube.