Write a compelling script. The most powerful tool in persuading others to financially partner with your film idea is to have a completed script in hand that they can get excited about. If you are producing a documentary, a detailed synopsis of characters and production strategies will replace a formal script.
Produce a trailer. A four- to five-minute “preview” of the film you plan to produce will demonstrate your basic abilities to deliver on your promises and help impart your vision for the final production. Your film trailer will be the most practical marketing tool to attract potential investors.
Invest your own resources. You will be hard pressed to convince someone else to invest in your film if you haven’t already made sacrifices. Demonstrating the length to which you are willing to contribute can be a powerful argument for why your friends and family should pony up dollars as well.
Establish a budget. You need to show people exactly how you plan to spend their money. The budget should be a realistic reflection of production objectives and include a specific timeline. This will be required for grant applications (see Step 6) and also demonstrate your professionalism to private investors.
Sell your friends and family. Begin fund-raising close to home. Approach everyone in your social network with the investment opportunity. Be your own best salesperson by stating exactly what your financial needs are and how others can contribute. Consider that a large number of small donations are as effective as a small number of large donations.
Submit grant applications. Organizations like the IDA (International Documentary Association), local arts councils, humanities organizations and public television stations may have grant opportunities to help fund your project. Many grants will require a longer version of the film trailer. Be prepared to produce a 10- to 20-minute excerpt of your film project.
Approach corporate sponsors who may have a vested interest in the subject matter. If a company or business is well represented, perhaps they would like to support the film for the promotional value given their business. For example, a documentary about a music contest might be supported by a musical instrument manufacturer. Consider every possible business connection for financial partnerships.