1) The cost of goods sold: This includes the cost of the food and drinks themselves, as well as the cost of labor, packaging, and transportation.
2) The theater's operating expenses: This includes the cost of rent, utilities, and employee wages.
3) The theater's target profit margin: Theaters typically aim for a profit margin of around 20%.
4) The competition: Theaters will often set their prices in line with the prices charged by other theaters in the area.
5) The location of the theater: Theaters in high-traffic areas will often charge higher prices than theaters in less-trafficked areas.
6) The time of day: Theaters will often charge higher prices during peak hours (such as weekends and evenings) than during off-peak hours (such as weekdays and mornings).
Ultimately, the prices of movie theater concessions are set by the theater owners. However, they are influenced by a variety of factors, including the theater's costs, target profit margin, competition, location, and time of day.