* Increased exposure and recognition: Being the runner-up means they were very popular with the audience and have been seen by millions of viewers.
* Record deal opportunities: Often, the runner-up receives offers from record labels, even if they didn't win the show.
* Touring opportunities: They may be invited to participate in tours with other Idol alumni or even open for the winner.
* Brand partnerships and endorsements: Increased fame often leads to opportunities for brand deals.
While the runner-up doesn't get the official winner's prize package, they can still gain a lot from the experience and build a successful career.