Instead of celebrity endorsements, Naked Juice has used other strategies like:
* Lifestyle imagery: Focusing on visuals of people enjoying active, healthy lifestyles, often paired with the juice.
* "Real people" testimonials: Using everyday people who share their personal stories about how Naked Juice fits into their healthy routines.
* Focus on ingredients: Emphasizing the natural, wholesome ingredients in their juices, often using close-up shots of the fruits and vegetables.
This approach has helped Naked Juice establish a strong brand identity associated with health and wellness, without relying on celebrity appeal.