Instead of a single big-name celebrity, they tend to focus on:
* Influencer Marketing: They partner with beauty bloggers, YouTubers, and other social media influencers who have a strong following and credibility in the beauty community.
* Real Women: They often use "real women" (not professional models) in their advertising and marketing materials to highlight the product's natural and inclusive appeal.
* Focus on Product Quality: Bare Minerals prioritizes product performance and emphasizes their mineral-based, skin-friendly formulas.
Therefore, while there may be occasional collaborations with specific celebrities, their overall marketing strategy doesn't heavily rely on celebrity endorsements.