While it's a phrase that could be used in a playful or enthusiastic way, it doesn't seem to have reached widespread usage like other catchphrases.
It's possible that:
* It was a regional catchphrase: Perhaps it was more popular in a specific location or among a particular group.
* It was used in a specific context: It might have been used in a particular show, movie, or book, but didn't translate into general usage.
* It was a phrase used by a few individuals: It's possible some individuals used it frequently, but it didn't gain widespread popularity.
If you have a specific context in mind, such as a particular show or book, please provide more details and I can help you figure out if it was a popular catchphrase in that context.