Here's a breakdown:
* Puzzle Writers: These individuals are responsible for coming up with the actual puzzle phrases and clues. They aim for a variety of topics, difficulty levels, and pop culture references.
* Producers: They oversee the puzzle writing process and make sure the chosen puzzles fit the overall format and tone of the show.
The process involves brainstorming, research, and reviewing potential puzzles to ensure they are engaging, challenging, and appropriate for the audience. They also consider factors like time constraints, puzzle length, and potential for interesting gameplay.
So, while you may see a specific puzzle and think, "Who came up with THAT?!", it's likely the result of a collaborative effort by a team of creative individuals.