What does it mean if a rapper goes mainstream?

When a rapper goes "mainstream," it generally means their music and persona have achieved widespread popularity and recognition beyond the confines of their original niche or subgenre. It signifies a transition from a more underground or niche audience to a larger, more diverse audience. Here are some key characteristics:

Increased Exposure:

* Wider Radio Play: Their songs are played on mainstream radio stations, reaching a broader audience.

* Television Appearances: They appear on popular TV shows, talk shows, and award ceremonies.

* Major Label Deals: They sign contracts with major record labels, which have the resources and infrastructure to promote their music on a larger scale.

* Commercial Endorsements: They receive endorsement deals from major brands, further solidifying their mainstream status.

Impact on Music and Style:

* Accessibility: Their music becomes more accessible to a wider audience, often with a more polished and commercially appealing sound.

* Commercial Success: They experience significant sales figures, chart-topping hits, and award nominations.

* Crossover Appeal: Their music may start to appeal to audiences outside their core fanbase, including fans of other genres.

* Influence: They can influence trends in fashion, slang, and popular culture.

Potential Consequences:

* Artistic Compromise: Some artists may feel pressure to conform to mainstream expectations, potentially sacrificing artistic integrity for commercial success.

* Loss of Authenticity: Their music may become less unique and more generic to appeal to a broader audience.

* Criticism from Die-Hard Fans: Some original fans may feel that the artist has sold out or lost their edge.

Overall, going mainstream is a double-edged sword for a rapper. It can lead to immense fame, fortune, and influence, but it can also come with challenges and sacrifices. The key is to navigate this transition while maintaining artistic integrity and staying true to one's roots.