What is pour femme?

The term "pour femme" means "for women" in French. It is commonly used to describe products or services that are specifically designed for or marketed towards women. This can include a wide range of items, such as clothing, accessories, cosmetics, skincare products, fragrances, and more. It can also be used to describe services or experiences that are tailored to the interests and needs of women, such as spas, hair salons, and wellness retreats. By using the term "pour femme," businesses and brands can more effectively target their marketing efforts and cater to the preferences of their female customers.