- Military Conquest: William was a skilled military leader and conquerer. He sought to expand his power and territoty, and to gain control over the English throne.
- Political Ambition: William aimed to become the King of England and establish his own dynasty. He believed he had a rightful claim to the English throne through his relation to Edward the Confessor.
- Religious Zeal: William was a devout Christian and wanted to spread Christianity throughout England. He saw the English invasion as an opportunity to reform the English Church and strengthen its ties with Rome.
- Economic Incentives: Normandy, where William was from, had a strong economy, William saw the invasion of England as a chance to gain access to England's wealth and resources, which would benefit his own territories and increase his power.
- Personal Glory and Prestige: William sought personal glory and the prestige that came with being a successful conqueror. He desired to be remembered as a powerful and accomplished leader.