What has the author Amtul Habib Hashemi written?

Amtul Habib Hashemi is an Indian journalist, author and academic currently working as an Assistant Professor in Journalism and Mass Communication at the South Asian University, New Delhi. She started her writing career as a copywriter at an advertising agency, writing slogans for ads ranging from chocolates to cars. She is also a TEDx speaker and has spoken on topics such as 'the power of personal branding to transform careers and businesses. She has written, co-written, and edited the following books:

* The Art of Building Brands (2009), co-authored with Praveen Tripathi, Jaico Publishing House. ISBN 8179928318.

* The CEO Factory: Management Lessons from the Entrepreneurial Giants of India (2012), Jaico Publishing House. ISBN: 817992911X

* A Great Little Place: The Story of a Small Town Café (2014), Jaico Publishing House. ISBN: 978-8179921813

* The Power of Personal Branding: From Invisible to Invaluable (2016), Penguin Random House India. ISBN 0143416678

* Brand Rekindling: Reinventing Brands for the 21st Century (2017), Penguin Random House India. ISBN: 978-0143427333

* The Brand Called You (2019), Penguin Random House India. ISBN 978-0143445337