* The Importance of "Magic" Goods: The wizarding world places a heavy emphasis on magical objects and items. The books, wands, potions, and other magical tools are essential for any witch or wizard. This can be seen as a parallel to the modern world's focus on acquiring material possessions and gadgets.
* The Wealth Gap: The story highlights the disparity between wealthy wizards like the Malfoys and those with more modest means, such as the Weasleys. This reflects the real-world issue of economic inequality and how consumerism can be impacted by wealth.
* The Influence of Branding: Even within the wizarding world, brands and product names are prevalent. We see "Ollivanders" for wands, "Flourish & Blotts" for books, and "Honeydukes" for sweets. This can be interpreted as a reflection of the power of branding and advertising in shaping consumer choices.
* The "Magical" Nature of Consumerism: The allure of magical items and the desire to acquire them can be seen as a metaphor for the seductive power of consumerism and the endless pursuit of "new" and "better" products.
However, it's important to note that the book focuses primarily on themes of friendship, courage, and the fight against evil. While consumerist elements exist, they aren't the primary focus. The author, J.K. Rowling, likely wasn't aiming to deliver a message about consumerism, but rather to create a captivating world with its own distinct culture and set of rules.
Instead of addressing consumerism directly, "Harry Potter and the Sorcerer's Stone" offers a unique perspective on how a society functions without the same consumerist pressures found in the modern world. It allows readers to imagine a world where magical abilities and their associated tools are the main driving force, rather than the relentless pursuit of material goods.