1. Radio: McPherson was one of the earliest adopters of radio for religious broadcasting. Her "Foursquare Gospel Hour" became wildly popular, reaching millions across the country.
2. Traveling Evangelism: She conducted massive tent revivals across the United States and Canada, drawing huge crowds with her passionate preaching and dramatic performances.
3. Public Speaking: McPherson was a gifted orator and captivating performer, able to hold audiences spellbound with her dynamic speaking style.
4. The Foursquare Gospel Church: She founded the Foursquare Gospel Church, which emphasized the four core elements of the Gospel: salvation, baptism with the Holy Spirit, divine healing, and the second coming of Christ.
5. Publications: She wrote numerous books and articles, including her autobiography "This Is My Story," which detailed her life and ministry.
6. Drama and Entertainment: She incorporated theatrical elements into her services, including music, dance, and dramatic presentations, making her events more entertaining and engaging for audiences.
7. Personal Charm and charisma: McPherson was known for her captivating personality, her ability to connect with people from all walks of life, and her strong belief in her message.
Overall, Aimee Semple McPherson's success stemmed from her ability to combine traditional evangelistic methods with the latest technology and entertainment techniques, reaching a massive audience with her powerful message.