* Visual style: Kerli is known for her striking visual style, which often incorporates elements of fantasy and nature. She has worked with a number of well-known fashion designers and stylists, and her music videos are often visually stunning.
* Internet presence: Kerli has a strong online presence and has used social media to connect with her fans and promote her music. She has over 1 million followers on YouTube and over 750,000 followers on Instagram.
* Celebrity endorsements: Kerli has been endorsed by a number of celebrities, including Lady Gaga, Nicki Minaj, and Perez Hilton. This has helped to raise her profile and introduce her music to a wider audience.
* Awards and recognition: Kerli has won numerous awards for her music, including the Estonian Music Award for Best Female Artist in 2009 and the MTV Europe Music Award for Best Baltic Act in 2010. She has also been nominated for a Grammy Award and a World Music Award.