* Jones's charisma and personality: Jones was a charismatic and persuasive individual who was able to draw people to him and his cause. He was also a skilled orator who could deliver powerful and moving speeches that inspired his followers.
* The group's ideology: The Peoples Temple, which Jones founded, had a strong, apocalyptic ideology that resonated with many people who were disillusioned with the state of society in the 1960s and 1970s. Jones's message of social justice, racial equality, and economic redistribution appealed to many people who were looking for a better world.
* The group's isolation: The Peoples Temple was located in a remote area of Guyana, which allowed Jones to maintain tight control over his followers and limit their exposure to outside influences. This isolation also helped to create a sense of community and shared purpose among the group members.
* Jones's use of violence and coercion: Jones was not afraid to use violence and coercion to maintain control over his followers. He and his inner circle of followers were responsible for several murders and other acts of violence, which served to intimidate and silence those who might have otherwise challenged Jones's authority.
These are just a few of the factors that contributed to the success of Jim Jones's cult. His charisma, the group's ideology, the isolation of the Peoples Temple, and Jones's use of violence and coercion all played a role in keeping his followers under his control until the very end.