Give personal examples. Use true stories and anecdotes to relate to your reader. People connect to stories about other people.
Be nostalgic. People like to hear about good times and the good old days. Talking about the past in a positive way makes people smile.
Create pictures with your words. Be descriptive and use all of your senses. Feel your writing and tell your reader what you see, hear and smell. Readers will become lost in your story and become inspired by your words.
Speak from your heart. Be passionate about your topic. People feel inspired by someone who truly loves what they are writing about. Feel passionate and your reader will too.
Talk to the reader like a friend. Relate to other people so they feel connected to your ideas. Use personal anecdotes to validate the story. Be conversational and comforting.
Offer advice or a solution to a problem. Problems can easily overwhelm people. Reading a story by a writer who understands the problem and offers a solution can inspire someone to take positive action.
Start with a great title and a catchy first line. Be clear and organized in your writing. Capture the readers' attention and reel them into your story.