Use links in your email signature so that potential customers can be taken right to the book's website with a simple click. An email signature is the text that will be included at the bottom of all emails that you send. Don't overdo it but simply add the most important information relevant to selling your book. Adding your website and book title to your signature will make it visible to anyone that you email or anyone that emails you and you reply back to. The best part is that adding the http:// portion to the link makes it clickable inside most email programs.
Apply strategies that will give your book the best chance of having a high number of sales. For example, write your book for a broad audience. If you write a book for single men, then your book might not be interesting to children, women and married guys. You should also work on how your book looks. A picture is worth 1000 words, so add as many photos as your budget will allow. Another thing that would help is to have your book designed by a professional. You want your book's design to be able to compete with the books that are produced by major publishing companies. Finally, be sure to give your book a blockbuster name because boring book titles can affect your book sales.
Refrain from selling your book in bookstores alone because by doing this you miss out on a lot of potential customers. Many people have become accustomed to getting their books from other sources. Some people purchase their books through periodicals and catalogs while others may prefer using the Internet. There are even places such as sporting good or health food stores that sell books. It's your job to find alternative venues that are willing to sell your book besides your basic local bookstore.
Plan a party because people will usually show up at these in great numbers. At the party you can have a book-signing event in an effort to get more book sales. The key is to not do the traditional thing and hold it at a bookstore. Instead choose the location of your party based on what your book is about. If your book is about fun in the sun, then you could have your party on the beach. Contact some friends or family and see if they can assist you with promotion. They can help you with things such as printing up flyers and posting them in strategic locations. Getting a lot of people to show up at your party will increase your chance to get more book sales.