A number of print media terms are specific to newspapers. For example, a tabloid is a type of newspaper that, unlike a folded broadsheet newspaper, is sold unfolded and is about two-thirds the size of a standard newspaper. In a typical newspaper, the term "above the fold" relates to the day's most important story, which appears on the top half of the paper, or literally above the fold. The term "column inch" means a unit of space that is the width of the newspaper's column and one inch deep. Fillers are small stories or items used to fill excess space in a newspaper whenever needed. They are usually "evergreen," meaning they're not specifically tied to a particular time period and can be used anytime.
In magazine publishing, a split run is when two or more different versions of the same issue are published, sometimes to accommodate an advertising feature, other times to accommodate different cover images. The pass-along audience in magazines are people who read the magazine but did not purchase it, also referred to as the magazine's secondary audience. When a magazine advertisement doesn't take up an entire page but only part of it, this is known as a fractional ad; a fractional ad that is completely surrounded by editorial content is known to advertisers as an "island position."
Newspaper reporters also use a number of terms that are particular to their field. For example, the phrase "off the record" refers to that part of an interview that the subject has requested not be included in the story, despite it being part of the conversation. When reporters cover specific areas, such as crime and municipal politics, these areas are known as the reporters' beats. When a reporter delivers his story for publication, the story has been "filed;" if the reporter's name appears beneath the headline, this is known as a byline.
Two of the most commonly used terms in print media are "hed" and "dek." These are a story's headline and "subhead," a short sentence that describes the story and typically appears beneath the hed. In designing newspaper and magazine layouts, an art director will trim unwanted parts of photos by "cropping" them. The caption that appears beneath a photo is commonly called a cutline. If, for whatever reason, an editor chooses not to run a story that has been completed, the story is "killed." Most newspapers and magazines have a masthead, which formally lists the publication's name, key staff, place of publication and other information.