Create content that you feel confident can be used to promote yourself. Write quality content that will attract readers and create buzz.
Design your e-book yourself or hire a professional. The book cover should be eye-catching and the book should look polished. You may even hire a copy editor to remove typos and grammatical errors.
Format your book for each e-reader on which you'd like to make it available. Many e-reader platforms require that your book be in ePub format. Information on formats can be found on each e-reader's website.
Submit your work to e-book publishers such as Amazon, Lulu or Barnes & Noble's Pub-It. Via its website, each e-book publisher offers step-by-step instructions on uploading your content to its database. This process typically costs nothing and allows anyone to upload content.
Promote your e-book using social networking sites, via email and in person. You won't have a traditional publisher to promote your book for you. Make potential readers aware that your book exists and tell them how they can buy it.