The Fifteen Principles are as follows:
1. Start with Purpose. Leaders must have a clear and compelling purpose for their organization, and they must communicate this purpose to their employees.
2. Create a Shared Vision. Leaders must create a shared vision for the future of their organization, and they must get everyone on board with this vision.
3. Set Strategic Objectives. Leaders must set strategic objectives that align with their organization's purpose and vision.
4. Develop Core Values. Leaders must develop core values for their organization, and they must ensure that these values are reflected in the organization's culture and behavior.
5. Create a Positive Work Environment. Leaders must create a positive and supportive work environment where employees feel valued and respected.
6. Delegate Authority and Empower Employees. Leaders must delegate authority to their employees and empower them to make decisions.
7. Provide Feedback and Coaching. Leaders must provide regular feedback and coaching to their employees, helping them to develop and grow.
8. Reward Success and Celebrate Accomplishments. Leaders must reward success and celebrate their employees' accomplishments.
9. Manage Conflict Constructively. Leaders must be able to manage conflict constructively and find win-win solutions.
10. Lead by Example. Leaders must lead by example and set a positive tone for their organization.
11. Be Accountable. Leaders must be accountable for their decisions and actions.
12. Be Adaptable and Flexible. Leaders must be adaptable and flexible, able to change course as needed.
13. Encourage Innovation. Leaders must encourage innovation and new ideas.
14. Be a Great Communicator. Leaders must be great communicators, able to communicate effectively with all stakeholders.
15. Build Relationships. Leaders must build relationships with their employees, customers, and other stakeholders.
Beck and Cable's Fifteen Principles provide a roadmap for leaders who want to create high-performing organizations. By following these principles, leaders can create a positive and productive work environment where employees are motivated and engaged, and where the organization is able to achieve its goals.