1. To make their writing more engaging and enjoyable to read. When an author creates aesthetic impact, they are using language in a way that is pleasing to the senses and that creates a positive emotional response in the reader. This can make the writing more engaging and enjoyable to read, which can keep readers coming back for more.
2. To convey meaning and emotion more effectively. Aesthetic impact can be used to convey meaning and emotion in a way that is more powerful and memorable than simple, straightforward language. This can help authors to get their point across and to connect with their readers on a deeper level.
3. To create a sense of atmosphere and mood. Aesthetic impact can be used to create a sense of atmosphere and mood in a piece of writing. This can help authors to set the scene and to create the right tone for their story.
4. To distinguish their writing from that of others. In a competitive literary marketplace, authors need to find ways to make their writing stand out from the crowd. Creating aesthetic impact is one way to do this, as it can make an author's writing more memorable and distinctive.
Overall, creating aesthetic impact is an important part of writing that can help authors to make their work more engaging, meaningful, and memorable. By using language in a way that is pleasing to the senses and that creates a positive emotional response in the reader, authors can create a more powerful and enjoyable reading experience.