* Dramatic sermons and theatrical style: She used vivid storytelling, emotional appeals, and even theatrical props to engage her audiences.
* Founding the International Church of the Four Square Gospel: This denomination, still active today, is known for its emphasis on healing, divine gifts, and the "four square gospel" (salvation, baptism, the Holy Spirit, and divine healing).
* Media savvy: She used radio broadcasting and large-scale crusades to spread her message to a wide audience.
* Controversial personal life: McPherson was known for her flamboyant lifestyle and the mystery surrounding her disappearance and subsequent reappearance, which was widely sensationalized by the media.
Her fame was a complex mix of religious conviction, media savvy, and personal drama, making her a figure of both admiration and controversy in her time.