What does an author do when he uses pathos to persuade a reader?

An author will use pathos to create an emotional connection, using words and imagery that tap into the reader's emotions. This can be done by evoking feelings of sympathy, anger, fear, or joy. Pathos can be particularly effective in persuasive writing, as it can influence a reader's decision or action.

For example, an author might use pathos to persuade a reader to donate to a charity by sharing a personal story about someone who has been helped by the organization. This emotional appeal can be more effective than simply stating the facts about the charity, as it creates a stronger connection between the reader and the cause.