On October 6, 1908, Missouri art teacher Florence Pretz was given a patent for her design of the small, pot-bellied statue. Almost immediately the Billiken became an international craze, selling as far as Europe and Japan, then eventually to the Alaska-Yukon-Pacific Exposition in Seattle. The figurines were quickly seen by celebrated Eskimo carver Angokwaghuk, also know as "Happy Jack," who began to carve his own ivory versions. These copies successfully started a new tradition of subject for Inuit carvers and continue so to this day.
The Billiken has been made from all types of material, such as ivory to clay and glass, and by several different manufacturers, but fundamentally the features of the god are the same. Typically it is grinning, with spiked hair, squinty eyes, pointy ears, hands plastered to the sides of the body and feet that stick out straight.
The Billiken is first and foremost a good-luck charm that bears the slogan "the God of thing as they ought to be." In Alaska, a tradition of rubbing the belly of the Billiken for good luck is not far from the Asian uses of the Buddah. The figure has been used in hundreds of objects, including key chains, banks, salt and pepper shakers and dolls, all of which are said to bring good fortune. The Billiken has also been used as mascots, religious gods and even institutional brands.