A relative newcomer to the world of children's craft projects, Model Magic is made and distributed by the Crayola company.
Model magic is intended to either be re-used or allowed to harden through air-drying to create permanent sculpture projects.
Model Magic is advertised as being nontoxic. It is nonstaining and does not deposit residue during use.
Unlike other clays that have a heavy, dense texture, Model Magic is lightweight and puffy.
Model Magic is available in most craft stores, some toy stores, and many big box stores such as Wal-Mart and Target.