Write an enticing headline that promises the reader a benefit or reward for reading the rest of the flyer. Make the headline clear and precise, getting to the point simply and quickly. Be as specific as possible. “Lose 20 Pounds in Four Weeks” is a better headline than “Lose Weight Fast.”
Choose photos or graphics that support the headline and form a total selling concept. Use visuals that complement the theme of the headline and draw the reader’s attention.
Sketch a rough layout including the headline, graphical elements and the body copy area using a grid system to help determine the best positions. Sketch several preliminary layouts until your eye moves easily throughout the page.
Write the copy for your flyer. Provide new and valuable information readers will find useful. Write in a friendly, conversational style addressing the reader as “you.” Keep your sentences short and straightforward, organizing your selling points in order of relative importance. Use bullets, breakers and numbers to divide copy into shorter sections.
Place the headline, copy and graphic elements on the page according to your sketched grid layout, or use the standard flyer grid layout of a top block for the headline, a two-column block for graphics and body copy, and a bottom block for the address information.
Proofread all copy, especially your address and phone number. Remove redundant words, wordy phrases, the passive voice, run-on sentences, unnecessary adjectives and other poor stylistic habits before printing.