What is the language that uses creative comparisons to help readers picture ordinary things in new ways?

The language that uses creative comparisons to help readers picture ordinary things in new ways is figurative language. Figurative language is a way of using words to create a vivid picture in the reader's mind. It can be used to compare two unlike things, to personify an object, or to give human qualities to an animal or object. Some examples of figurative language are similes, metaphors, personification, and hyperbole.