Sign up to a blog such as Word press or Tumblr to start a blog about art. Create your profile including your biography and artist statement. Select a blog design reflecting you as an artist. Write a comprehensive blog entry once per week. Write educational entries periodically to give readers valuable lessons about the art. Search engines are more likely to find a blog than images online to direct people to your artwork. A blog allows both art buyers and enthusiasts to connect with you and gives them a look at your personality, which ultimately can turn them into customers.
Start a web portfolio. Showcase only the best artwork from each of your collections. Have a dynamic biography and artist statement featured on your portfolio. Include information to where your artwork can be purchased online.
Sign up for online art markets and exchange sites such as Image Kind, Art Brake, Red Bubble or Zatista. Create your profile, upload your best work to send for examples. Set-up a merchant account to take payments for your art sales.
Make artwork available on original art storefronts. An artist may be featured on the site and eventually gain more exposure from being featured. Sites such as Etsy and Art Fire are popular art storefronts.
Write dynamic descriptions of your artwork. Include descriptive words to enhance the senses of buyers. Descriptions must be easy to read, free of spelling, grammar and punctuation mistakes. Optimize the descriptions for search engines with keywords that are similar to what potential customers may be searching.
Print business cards and postcards to promote your work. Include your website address where individuals can find and purchase your art. Hand out your business cards and postcards to local art galleries and art events.