- Regenerate the area: The area around Brindley Place had fallen into disrepair and was in need of regeneration. The redevelopment aimed to transform the area into a vibrant waterfront destination.
- Create a new business district: Brindley Place was redeveloped to create a new business district in Birmingham. The redevelopment provided modern office space and other commercial facilities to attract businesses to the area.
- Improve the public realm: The redevelopment of Brindley Place also aimed to improve the public realm. New public spaces were created, including the Central Square and the Water's Edge, which provide places for people to relax and enjoy the waterfront.
- Enhance the city's cultural offer: Brindley Place was redeveloped to enhance the city's cultural offer. The redevelopment included the creation of the Symphony Hall, which is home to the City of Birmingham Symphony Orchestra, and the Imax Cinema.
Overall, the redevelopment of Brindley Place aimed to transform the area into a vibrant waterfront destination, create a new business district, improve the public realm, and enhance the city's cultural offer.